🏅I Play, Therefore I Am🏅

By age 14, girls drop out of sports at twice the rate of boys, believing it won't lead to success. Yet, 96% of female executives, including top CEOs, played sports, highlighting a strong connection between athletics and leadership. This campaign will feature visionary women like Meg Whitman and Hillary Clinton, sharing their sports experiences to inspire the next generation.

Crowbar Awards 2021

Communication (Activation) - Bronze

Communication (Integrated) - Bronze

Communication (Direct Marketing) - Finalist

Branding (Activation) - Finalist

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landing page of the portal
community where videos of visionary women teaching you sports
marketplace where visionary women can place a donation of sport equipments for the less fortunate girls
gameplay where girls can find where they can take up sports anywhere near them
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Martini Time Calendar!